Social post
Source: platform name. Medium: social. Campaign: the launch, promotion or recurring content series.
Know which share actually sent the click.
Add campaign parameters to a destination URL so compatible analytics tools can separate traffic from X, Instagram, newsletters, QR campaigns and other sources.
UTM parameters are labels added to a URL. They do not create analytics on their own. They help analytics software identify the source, medium and campaign when the destination records those parameters.
Enter a destination URL to build the tagged link.
Useful ways to label AddMy.Link campaigns
Source: newsletter or list name. Medium: email. Campaign: the edition, launch or offer.
QR / print
Use a clear source such as flyer, vehicle, menu or business-card so offline campaigns can be distinguished when the destination supports analytics.
Put the campaign link somewhere people can actually find it.
Add it to an AddMy.Link profile and track the outbound action from your profile as well.